Paramount is pulling out all the stops to make the 2025 VMAs bigger than ever, including putting the MTV broadcast on CBS for the first time, having an NFL lead-in from the Green Bay Packers and Detroit Lions, and bringing in acts such as Lady Gaga, Alex Warren, and Sabrina Carpenter. But even with all that, the brands might be the performers of the night.For the Sept. 7 show, hosted by LL Cool J, Paramount has lined up 30 advertisers (19 of which are new), eight custom marketing partners, and 145 unique pieces of branded content across its platforms. Source link
