Sports & Society
What Marketers Can Learn From the NFL’s Big Miss During HHM
As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community. The National Football League (NFL) decided to celebrate and honor this month by tweeting an image for their “Por La Cultura” campaign. Both NFL fans and critics were quick to comment, creating a social media firestorm, blasting the design intended to celebrate Hispanic and Latino players.
How can a campaign intended to uplift land with such a negative impact? Where did the NFL go wrong with this campaign? And more importantly, what lessons can we take away so we don’t make this same mistake?
Marketers, take note.
