Game Changers: Business & Branding
Explore the business of football, athlete branding, partnerships and the people building opportunities around the game.
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Cardinals’ State Farm Stadium Gives Biggest Brand Boost in NFL Study
Nearly half of NFL stadiums with naming rights sponsors improve fans’ feelings about those brands, according to a new study…
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WME Sports Hires NFL Agent to Expand On-Field Representation
WME Sports has hired veteran NFL agent Brian Ayrault away from CAA to get into the on-field athlete representation business.…
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Tom Brady Announces Retirement With $550 Million in Career Earnings
Tampa Bay Buccaneers quarterback Tom Brady announced his retirement from the NFL on Wednesday in a short video on social…
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NFL 2023: Top 10 Business of Football Stories of the Year
As I always say, the games are just the storefront of the NFL; the real work is done behind, around…
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Patrick Mahomes Creeps Up on Tom Brady
After winning his second Super Bowl title in February, Kansas City Chiefs quarterback Patrick Mahomes claimed the mantle from the…
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Who is the highest paid college athlete? NIL endorsement deal money in NCAA sports
If you don’t understand the situation surrounding NIL money and college athletes, then don’t worry, we’ve got the low down…
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Jarvis Landry nominated for NFL’s new Microsoft Surface ‘Anything But Ordinary’ Player of the Year award
Since becoming an official partner of the NFL in 2013, Microsoft has continually provided the League and its players with…
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US brand Abercrombie & Fitch inks multi-year fashion deal with NFL
The National Football League and Abercrombie & Fitch announced a multi-year partnership naming Abercrombie & Fitch as an Official NFL…
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Titans, RCX Sports Partner to Debut ‘Titans Flag Football Leagues’ Across Middle Tennessee this Fall
The Tennessee Titans today announced a partnership with RCX Sports to support this year’s ‘Titans NFL FLAG Leagues.’ The leagues…
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Michael Astorino’s ‘entrepreneurial and creative spirit’ paying off at Wesleyan University
Michael Astorino recently walked into his favorite campus smoothie shop with two things in mind: an order and an offer.…