Smash that replay button: A 2024 recap of YouTube on TV

Sports and kids content shine on the big screen

Content that viewers traditionally watch on TV, like sports and kids programs, gained momentum on YouTube this year.

In fact, we’ve seen watchtime of sports content on TV grow over 30% year over year, as users visit YouTube to get their lineup of clips, highlights, and post-game interviews, all in one place.

We also began piloting Watch With, our newest feature that enables creators to provide live commentary, analysis, and real time reactions to games and events, for their audience. It transforms your favorite creators into sportscasters! While the feature is still in its early days, get ready for this experience coming soon to a TV near you.

Sports lovers deserve the best seat in the house — which means more choice and more ways to watch. Stay tuned for more unique-to-YouTube, game-changing experiences that will benefit not just fans, but all our viewers in 2025.