NFL and YouTube to Host Star-Studded Flag Football Showdown During Super Bowl LIX Week

The NFL announces the star-studded roster for the Super Bowl LIX Flag Football Game on YouTube, taking place on Saturday, Feb. 8 at 9:00 p.m ET and streaming live exclusively on YouTube. Led by two of the biggest streamers in the world, IShowSpeed and Kai Cenat, who have over 51M combined subscribers on YouTube alone, the Super Bowl LIX Flag Football Game on YouTube is bringing together the biggest musical artists, NFL Legends, and viral YouTube creators in entertainment, sports, and culture. This year, YouTube joins as the first official partner of the annual flag football game, delivering live action directly to millions of fans worldwide on the NFL’s YouTube channel.

NFL Legends Michael Vick and Cam Newton will take charge as quarterbacks. Rich Eisen and special guest NFL Legend Jason Kelce will kick off the show, setting the stage for an unforgettable night. Other notable participants include NFL Legend Andrew “Hawk” Hawkins and Emmy-nominated sports broadcast journalist Taylor Rooks on the call for the flag game; Druski as head referee; Chanen & Juwan Johnson and Kristy & Desmond Scott reporting from the sidelines; while the all-star roster includes acclaimed musical artists Latto, Teyana Taylor, Quavo, and Sexyy Red, YouTube Creators Deestroying, Mark Phillips, Khaby Lame, Adam “Adam W” Waheed, MMG, and more; and world-class athletes including Olympic gold medalist Jordan Chiles, Shedeur Sanders, and Diana Flores, star quarterback of Mexico’s gold medal-winning Women’s Flag Football National Team.

“Creators are transforming the way fans engage with sports in ways that feel authentic to today’s culture,” says Tim Ellis, chief marketing officer at the NFL. “By bringing together top athletes, creators, and entertainers, we get to capture the energy of the game in a way that showcases their personalities and brings fans closer to the action and their favorite stars than ever before. As flag football grows as a global force, events like this highlight its reach and accessibility, creating new opportunities for new generations to connect with the game.”

Kay Adams will kick off the night with a pregame show, streaming exclusively on the NFL’s YouTube channel, that gives fans an insider’s look at the lead up to the big game. Starting at 8:00 p.m. ET, before kickoff, Adams will take viewers behind the scenes with players—capturing stylish arrivals, locker room interactions, and candid moments. Special guest YouTube Creators Monet McMichael and Carter Kench will join Adams, bringing extra energy and drawing viewers into the excitement leading into kickoff.

“Being the home to the most innovative content creators in the world, it’s fitting for YouTube to be the first official partner of the NFL’s creator flag football game during Super Bowl weekend — and we couldn’t be more excited,” says Angela Courtin, YouTube’s VP of Connected TV and Creative Studios. “This year, the game will also be exclusively live streamed on YouTube, making it even more accessible to a global audience and fostering deeper connections between fans and the content they love. We’re bringing together some of the biggest names in the world of sports, entertainment, and digital culture in what will truly be an epic showdown.”

TEAM SPEED

Team Leader: Speed (#7)
Quarterback: Cam Newton (#1)

Players:

• Mark Phillips (#21)
• Adam W (#23)
• Latto (#777)
• Quavo (#91)
• Sexyy Red (#4500)
• Plaqueboy Max (#5)
• Khaby (#00)
• Diana Flores (#33)

TEAM KAI

Team Leader: Kai Cenat (#3)
Quarterback: Michael Vick (#7)

Players:

• Duke Dennis (#34)
• Deestroying (#11)
• Jordan Chiles (#23)
• Shedeur Sanders (#2)
• Teyana Taylor (#10)
• Cole Bennett (#21)
• MMG (#4)
• Ki’Lolo Westerlund (#1)

*Talent subject to change

This must-watch 7-on-7 showdown will feature high-energy plays, hilarious rivalries, and unforgettable moments and bring all the excitement of a game day fueled by the larger-than-life personalities and competitive fire of its star players.

Through collaborations with artists, Creators, and flagship flag football events, the NFL continues to innovate in engaging younger audiences and keeping the brand at the forefront of sports and culture.

“Artists and creators play a crucial role in how we connect with young fans, bridging sports, music, and entertainment in a way that feels organic and culturally relevant,” says Eddie Capobianco, NFL’s vice president of influencer marketing.

The most recent creator flag football game at Super Bowl LVIII’s Celebrity Flag Game generated over 100M video views across platforms, further spotlighting flag football’s explosive growth and global appeal. As the NFL continues its push toward flag football’s debut in the 2028 Olympics, events like this showcase the sport’s accessibility, inclusivity, and fast-paced excitement. With participation surging worldwide and new pathways emerging for female athletes and players of all backgrounds, the NFL remains committed to amplifying flag football’s growth on one of the world’s biggest stages. This game is part of the NFL’s ongoing series of creator flag football events, which began at Super Bowl LVI in Los Angeles.

The live game will take place at 9:00 PM ET at the Play Football Field within Super Bowl Experience Presented by Panini, the NFL’s interactive football theme park at the Ernest N. Morial Convention Center in New Orleans.