Game Changers: Business & Branding
The NFL Is Betting on Fashion Creators to Expand Beyond Sports
In the past, people paid little attention to what athletes wore when they arrived at a stadium for game day. But today, there is a growing focus on an athlete’s style off the field.
The NFL has recognized this shift and is now highlighting players’ fashion choices. For example, this week’s “Creator of the Week” for Sunday’s Super Bowl is fashion and lifestyle creator Wisdom Kaye.
“Creator of the Week” is a program between the NFL and YouTube that began during the 2023 football season. Each week, the NFL hosts notable YouTube creators at games, offering them unique game experiences along with access that they can showcase to their fans on social media.
