A Decade of Expanding the NFL Network Brand

The result of the recent online fan surveys should help the group steer fans that are somewhat aware of NFL Network to the channel from the league’s many other products which include apps, services, programming and more – and to some extent from traditional cable TV fare to digital media.

As you’d expect with any survey, participants are asked to suggest things they would like to see on/ways to improve NFL Network. If you assume that sports fans are as willing to share their candid thoughts and opinions with those who ask, you can expect the results of the survey to be a veritable gold mine for NFL Media (beyond the basis for more effective marketing to current NFL fans).

What’s next? Expect the reach of NFL Network to be extended farther into the online world organically or with the help of eager partners. Look for NFL Digital Media to continue pumping up the volume of original content while promoting the league-owned products.

And if you receive the NFL survey on NFLN, have at it. Beyond companies with callcenters, few businesses ask your opinion on much of anything. And of those that ask, not a lot are interested in what you have to say. This survey has an open-ended question.
Have at it and let’s see what the future holds.

Bob Wallace is a technology journalist with over 30 years of experience explaining how new services, apps, consumer electronic devices and video sources are reshaping the world of communications as we know it. Wallace has specific expertise in explaining how and why advances in technology redefine the way sports teams interact with their partners, players and fans. He’s the Founder of Fast Forward Thinking LLC.