Events & Tournaments
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How NFL Tackles the Metaverse
Even though the value of the metaverse is still being debated by marketers, big brands continue to invest in the…
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How Lollapalooza Inspired the 2015 N.F.L. Draft
For the first time in 51 years, the City of Chicago played host to the N.F.L. Draft during a weekend…
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Nike Hosts Football Field Day to Pitch N.F.L. Alliance, New FuelBands Product
Tapping into the fever pitch surrounding the N.F.L. draft, Nike crafted a promotional platform of its own on Saturday. The…
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8 Ideas for Football-Theme Events
Super Bowl 50 is Sunday, but for those who won’t be attending the matchup between the Carolina Panthers and Denver…
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Brand Activations from the 2022 NFL Draft in Las Vegas
LAS VEGAS—In 2020, like most major brands, the NFL went virtual, hosting its annual draft via videoconference. In 2021, the…
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Tennis’ Grand Slams premium tour plan: More money, equal pay, fewer tournaments
After months of playing shots off the back foot, the four Grand Slam tournaments have gone on the offensive in…
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With college sports at key juncture, what does the future of the NCAA tournament and CFP look like?
DALLAS — Within Big 12 headquarters on a Tuesday morning, the place is buzzing. Phones are constantly ringing. People are…
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How the tennis calendar and tournament schedule works – and why players and fans love to hate it
This article is part of the launch of extended tennis coverage on The Athletic, which will go beyond the baseline…
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Paris 2024 Olympic soccer: What countries are competing and will VAR be used?
The 2024 Paris Olympics commence this week, bringing with it more international soccer tournaments this summer following the European Championship…
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Jaguars NFL combine meeting tracker: Which draft prospects has Jacksonville met with?
Who have the Jacksonville Jaguars met with at the 2025 NFL Combine? Beyond the on-field work and the medicals that…