Handing off the NFL’s Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the goal line.Back in February, the National Football League and its creative agency partners at 72andSunny gave roughly 115 million viewers a look at Mexican flag football quarterback Diana Flores as she evaded league players’, celebrities’ and even her own mother’s attempts to take her flag. “It’s about telling the right stories, it’s about these incredible women athletes, it is about our youth and bringing in young fans … it really is about everyone that we’re trying to bring into the fold,” NFL svp of global marketing, Marissa Solis, told Adweek in February. Source link
