Inside the star-studded Super Bowl 2024 parties
What happens in Vegas, doesn’t always stay in Vegas.
The stars went out to Sin City to celebrate Super Bowl LVIII and Page Six snagged an invite to the hottest parties.
Leading up to the National Football League’s championship game on Sunday, the most famous nightclubs welcomed celebrity guests with special musical performances and extravagant events that boasted lots of booze, food and fun.
On Thursday, the Playmakers Party presented by FHM and Babes in Toyland brought out troves of bombshells that would rival any of Hugh Hefner’s parties in the Playboy mansion’s heyday.
Many of the women took the opportunity to strike a sexy pose for photographers on the red carpet before mingling at the pool adjacent fête.
As guests drank booze and chatted, popular music played over the speakers. Celebrity sightings included NFL alum Adrian Peterson and Orlando Brown Jr. of the Cincinnati Bengals, who gave Page Six his thoughts on the Super Bowl’s pricey suites. Former WWE star Mojo Rawley was also present, and took a moment on the carpet to playfully slam Rob Gronkowski as “lame” and “washed up.”
Also on Thursday night was the Visa Cash App RB Formula One party, where Formula One Team drivers Daniel Ricciardo, Yuki Tsunoda and Amna AlQubaisi unveiled their new car, the VCARB 01.
Kendrick Lamar and Baby Keem kept the energy high all night as they performed hit after hit in front of Josh Allen, Odell Beckham Jr., Simu Liu, Janelle Monáe, Gabrielle Union and more.
Across town, Maluma also took the stage in front of nearly 4,000 fans at the Theater at Virgin Hotels for a party sponsored by SiriusXM and Pandora.
The following night, Post Malone warmed up his vocals for Sunday’s rendition of “America the Beautiful” by performing at The One Party by Uber.
During his set, Malone told partygoers — which included the likes of Tom Brady, Megan Fox and Glen Powell — that he was “scared s—tless” about the looming performance. (His folky take on the patriotic song was later praised on social media.)
Meanwhile, Friday night’s FanDuel’s invite-only soirée was just one escalator up from the One Party inside Fontainebleau Las Vegas.
Calvin Harris and Kid Cudi both hit the stage to sing their biggest hits in front of several former and current NFL stars like Joe Burrow, Rob Gronkowski, Victor Cruz and DeSean Jackson.
Also at the Fontainebleau Friday night, NFL star Stefon Diggs was gifted The LOUIS XIII x LaQuan Smith Collection (total set retailing $2,300) at a celebratory dinner that took place inside Papi Steak.
The limited-edition collaboration marks the first-ever accessory design partnership for the time-honored cognac house, mixing inspiration from LOUIS XIII’s centuries old wisdom with Smith’s signature silhouettes and runway-ready innovation.
“This partnership encapsulates innovation and redefines the LOUIS XIII tasting experience,” the renowned ready-to-wear designer explained. “This revolutionary collection is designed to spark conversation – merging high-fashion with the elegance of the Maison’s time-honored rituals.”
Across town, country music star Zach Bryan took to the stage at The Chelsea at The Cosmopolitan in front of a sold-out crowd on Friday night.
At one point in the night, Bryan surprised the crowd by bringing out comedian Shane Gillis to sing part of his hit “Revival.”
Bryan’s girlfriend, Briana Chickenfry, was also there to support the country crooner alongside her friends and family.
The concert marked the beginning of the Grammy winner’s new partnership with Bud Light.
Shaquille O’Neal also brought the fun to Sin City with a fête that had dancers on stilts, wearing a giant ballon over their heads, amusement park-like games and so much more.
The former NBA star kicked off his annual Super Bowl bash, Shaq’s Fun House, by walking the red carpet at XS nightclub in the Wynn Las Vegas hotel, where he spoke with Page Six about the sound advice he recently gave Jason Kelce and his newfound appreciation for Taylor Swift.
O’Neal then took the stage under his DJ Diesel monicker before Diplo and Lil Wayne also pumped up the crowd with their performances. Partygoers also got to spot several celebrities hanging out in the VIP section, including former UFC star Chuck Liddell, rapper E-40, “Office” alum Brian Baumgartner, Guy Fieri, Dr. Oz and Chiefs heiress Gracie Hunt, who spoke to Page Six about the pricey purse she gifted Taylor Swift for her birthday.
That same night, GQ global editorial director Will Welch teamed up with Buffalo Bills star Stefon Diggs and restauranteur Mario Carbone for a private VIP pre-Super Bowl gathering inside the swanky Nomad Library.
The partnership with Farfetch brought in the likes of Travis Scott, Odell Beckham Jr., DJ Zack Bia, Karrueche Tran and dozens of other stars from the worlds of sports and entertainment.
Partygoers were having such a great time that when the lights turned on at 2 a.m., the “Fein” singer hopped on the mic and convinced the venue to keep things bumping into the wee hours of the morning.
Rob Gronkowski kicked things off on Saturday with his annual beach party-meets-music festival.
Although the four-time Super Bowl champion was the star of the show, he was joined by musical guests Afrojack and Flo Rida.
Former New England Patriots teammate and podcast co-host Julian Edelman also stopped by to support the former tight end.
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Per usual, Fanatics CEO Michael Rubin also hosted one of the most exclusive Super Bowl parties in Sin City that same afternoon.
The party, which started at 2 p.m., was just as much of a music festival as it was a brand event, with a whopping 18 performances by stars like Travis Scott, The Chainsmokers, Ice Spice, Meek Mill and Ciara, to name a few.
The guest list was equally as stacked as the music lineup, with surprise appearances from Justin Bieber, the Kardashian-Jenner clan, Tate McRae, Alix Earle, Ne-Yo, Queen Latifah, Paul Rudd, Gayle King and more.
Later that night, Sports Illustrated rang in Super Bowl weekend by celebrating their newest swimsuit model Brittany Mahomes.
The WAG walked the red carpet Saturday in a custom Sports Illustrated bomber jacket just days after her cover shoot with the magazine went viral.
Along with Mahomes, several other celebrities such as Glen Powell, Diplo, Alix Earle and more also stopped by the over-the-top party, which was thrown at the XS night club.
Although Bebe Rexha was supposed to perform, her set was cut short due to technical difficulties.
However, the venue was seemingly able to fix the issues by the time that The Chainsmokers and KYGO took the stage well past after 1 a.m.
A few blocks away, other music fans flocked to the Michelob ULTRA Country Club party, where Lil Wayne,T-Pain, and DJ Alesso each played their biggest hits.
Before the concert, several celebrities faced off in a game of Top Golf, with Olivia Culpo — the girlfriend of San Francisco 49ers star Christian McCaffrey — taking home the prize.
Maxim Casino Royale Experience presented by Vivid Seats took over Resorts World Las Vegas Saturday with an immersive extravaganza by unKommon events.
The star-studded event boasted sightings from celebs like former NFL stars Rob Gronkowski and Terrell Owens to one of Hollywood’s hottest couples, Meghan Fox and Machine Gun Kelly.
Reality stars from the “Bachelor” franchise, including Jason Tartick and Peter Webber, were also seen at the bash, and gave updates about their lives to Page Six on the red carpet.
A source told Page Six that the E11even VIP section was “the place to be.”
21 Savage headlined the memorable party and 50 Cent later took the stage to give an energetic performance of his hits “Hate It Or Love It,” “In da Club” and more.
Before the Super Bowl on Sunday, over 20,000 fans spent the morning on the Las Vegas strip at Guy Fieri’s Flavortown Tailgate.
During the pre-game bash, the legendary Food Network star took on Eli Manning in a football throwing contest as fans enjoyed an array of the best Super Bowl snacks.
Bobbly Flay also hosted the 10th Anniversary Players Tailgate across the street from Allegiant Stadium, where fans ate good food, had the opportunity to bid on signed NFL memorabilia and listen to interviews from several different NFL stars like Tyreek Hill.
Following the big game on Sunday, Dr. Dre and Snoop Dogg hosted Flipper’s Roller Boogie Palace Afterparty at the the Encore Beach Club.
Stars like Flo Rida, Luke Combs, Ludacris, Machine Gun Kelly, Maren Morris, Megan Fox, Ne-Yo and more all attended the late-night party before jet setting out of Sin City.
At the same time, Usher hosted an intimate afterparty to celebrate his halftime show, the release of his new album, “Coming Home,” and his wedding to now-wife Jennifer Goicoechea.
Page Six exclusively revealed that the pair, who have been together since 2019, were announced as “newlyweds” as they walked into the party in complementary white wedding looks.
