Game Changers: Business & Branding
Mom Micro Influencers Might Be the NFL’s MVPs
Vince Lombardi, arguably the most prolific and influential icon in the history of American football, once proclaimed, “Battles are won in the hearts of men.” However, in the NFL’s case, it is truly in the hearts of women—their influence on the growth of the game is a winning formula.
The Super Bowl remains the biggest day of the year in advertising; however, with 73% of the engaged audience above the age of 50. Of greater concern is that only 7% of athletes between the ages of 6 and 12 are actively involved in organized football leagues.
