Game Changers: Business & Branding

[Revealed] Sports Stars Off-Field Business Earnings

Celebrity entrepreneurs with the biggest fortunes

Celebrity brands tend to be quite successful. The edge that celebrities have over other start-ups is that they have already amassed a large following of fans and supporters, most of whom share a lot of their beliefs and are willing to support their businesses. 

Since most celebrities have massive reach, many celebrity start-ups can also save money on the larger traditional marketing budgets needed by other beginner brands. Here are the celebrity entrepreneurs with the largest fortunes. 

Joe Seer//shutterstock

Oprah Winfrey – Businesses: OWN, O, The Oprah Magazine

Net Worth: $2,800,000,000

Oprah Winfrey was a talk show host for 25 years before launching her TV channel, OWN, in 2011. According to Forbes, Oprah owns a 25.5% stake in OWN, which is worth over $65 million. Oprah Winfrey is also a co-owner of Weight Watchers, owning a 7% stake in the company, alongside her magazine, O, The Oprah Magazine. Oprah Winfrey is estimated to be worth a staggering $2.8 billion. 

jay-ZMaciej Rogowski Photo//shutterstock

Jay-Z – Businesses: ROC Nation, Tidal, Armand de Brignac Champagne, D’Usse cognac

Net Worth: $2,500,000,000

The first hip-hop artist to become a billionaire, Jay-Z may well be one of our most successful celebrity entrepreneurs. He started his business journey by founding the entertainment company Roc Nation back in 2008. In 2015, he purchased the streaming platform Tidal for $56 million. In 2017, Tidal was valued at $600 million, an astronomical $544 million increase in just 2 years. Jay-Z also owns a stake in Armand de Brignac Champagne worth around $50 million, and his total net worth is estimated at $2.5 billion.

kim kardashianKathy Hutchins//shutterstock

Kim Kardashian West  Businesses: Kim Kardashian: Hollywood, KKW Fragrance, KKW Beauty, Skims

Net Worth: $1,700,000,000

Kim Kardashian West has amassed an estimated net worth of $1.7 billion after launching several businesses, a mobile game, a line of personalized emojis, and a beauty line. When Kim launched KKW Beauty in 2017, the line sold out in just 3 hours and generated around $100 million in sales over 2018. Kim’s most recent line, Skims, once again sold out of several styles and sizes almost immediately after launch.

Rhianna Businesses: Fenty Beauty, Savage X Fenty lingerie, Fenty clothing line 

Net Worth: $1,700,000,000

Rhianna has also amassed an estimated net worth of $1.7 billion after launching several businesses of her own. Her beauty brand, Fenty Beauty, has achieved significant success and high valuation since its 2017 launch. Her lingerie line, Savage X Fenty, is also highly profitable, known for its inclusivity. Additionally, Rihanna’s music career and smart investments in real estate and tech startups have added to her wealth


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