Rise. Reign. Lead.
Dr. Shavonna Herron-Johnson on building wealth, elevating women—and maximizing a Super Bowl moment
Dr. Shavonna Herron-Johnson is the kind of leader who treats every room like a classroom and every milestone like a mandate. A real estate broker, investor, property-management expert, international speaker, and mentor, she has turned a decade of frontline experience into a blueprint for economic mobility—one that helps families build generational wealth while strengthening entire neighborhoods.
The business architect
As Founder & CEO of East Coast Property Management Services & Consulting and East Coast Residential Estates, LLC, Dr. Herron-Johnson operates at the intersection of asset performance and community impact. Her teams support investors and major REIT partners with end-to-end services—property preservation, tenant experience, asset and portfolio management, renovations, and market-specific housing solutions—designed to keep properties profitable and people stably housed.
- Investment & advisory: From fix-and-flip to buy-and-hold, she guides clients through underwriting, scope, and timelines with disciplined risk controls.
- Operations that scale: Standardized processes across leasing, collections, maintenance SLAs, and vendor management drive predictable NOI.
- Community-first outcomes: Renovations prioritize safety, livability, and neighborhood value—proving returns and responsibility can coexist.
That record of performance earned Dr. Herron-Johnson induction into the Millionaires Club, a milestone she treats not as a finish line but as proof that disciplined systems create repeatable results.
Women Will Win—by design
Impact, for her, is never a solo act. Dr. Herron-Johnson founded Women Will Win Global, a sorority-style network that connects and equips women entrepreneurs and leaders to grow confidence, capital, and community. Through targeted mentorship, deal rooms, skill labs, and city chapters, the network closes practical gaps—access to funding, procurement readiness, corporate supplier pathways—that keep too many women on the margins of opportunity.
She also leads the Rise Reign Lead platform, a 52-week success framework and global summit series that helps visionaries turn intent into infrastructure. The companion Rise Reign Lead Media Network amplifies their stories—because visibility is a growth strategy, not a vanity metric.
Recognition with responsibility
Dr. Herron-Johnson’s service and results have been recognized with the Lifetime Achievement Presidential Award and an Honorary Doctorate in Humanitarian Leadership & Business Excellence. She now serves as President of Ms. Corporate America North Carolina, where she’s shaping a pageantry platform that is as much about boardrooms as ballgowns—pipeline programming, leadership training, and media opportunities—on the road to the MCA North Carolina Pageant in 2026.
Faith, family, and the long view
A wife, mother, and community advocate, Dr. Herron-Johnson’s credibility is rooted in her testimony: a former teen mother and high-school dropout who refused to let a hard chapter define a whole story. That resilience now undergirds her leadership philosophy—rise from circumstance, reign over fear, and lead with conviction.
Super Bowl week: turning access into impact
For many, the Super Bowl is a spectacle. For builders like Dr. Herron-Johnson, it’s also a working laboratory—where sports, media, hospitality, and real estate converge.
Super Bowl LIX: What Champions Teach Builders
The Philadelphia Eagles won Super Bowl LIX, 40–22, over the Kansas City Chiefs at the Caesars Superdome in New Orleans (Feb. 9, 2025). Jalen Hurts was named MVP. For Dr. Herron-Johnson, that win is a blueprint: clear identity, elite execution, and depth across units—offense, defense, special teams—the same architecture she teaches founders and operators. ESPN.com+2NFL.com+2
How She Uses Super Bowl Week (Faith First)
- Pray. Prepare. Perform. Prayer sets priorities; plans set the schedule; performance seals partnerships.
- Read the city. Infrastructure upgrades, rental policy, hotel demand, and foot-traffic corridors become live case studies for her next investment thesis.
- Platform with purpose. She champions more pathways for women across the sports ecosystem—broadcasting, production, sponsorships, venue ops, hospitality, and event-driven real estate—encouraging girls to go beyond the cheer and into leadership.
During Super Bowl festivities, she approached the week with a strategist’s lens:
- Smart networking: Industry gatherings, alumni meetups, and invite-only suites become curated rooms for investor relations, brand partnerships, and media placement.
- Market intelligence: Host cities reveal live case studies—how infrastructure upgrades, short-term rental policies, and hospitality demand move prices at the block level.
- Platform with a purpose: Amid the spotlight, she champions women’s pathways in sports-adjacent careers—broadcasting, content production, venue operations, sponsorship sales, hospitality management, even event-driven real estate—reminding young women to “go beyond the cheer” and step into leadership roles across the ecosystem.
The lesson she models: moments of maximum attention should translate into outcomes—introductions that become deals, stories that become sponsors, and enthusiasm that becomes funding for community work.
How she builds—principles you can use
- Lead with a thesis. Every acquisition or renovation ladders to a portfolio-level goal and neighborhood thesis.
- Systematize the win. Checklists, dashboards, and vendor scorecards make excellence repeatable—and trainable.
- Design for dignity. Communities thrive when renovations elevate safety, beauty, and affordability together.
- Turn visibility into velocity. Speaking stages, summits, and Super Bowl week are accelerators—use them intentionally.
- Multiply impact through media. Document the work; distribution builds trust, and trust attracts capital and collaborators.
What’s next
Dr. Herron-Johnson is expanding East Coast operations into new markets, launching additional Women Will Win Globalchapters, scaling the Rise Reign Lead summit series, and building strategic partnerships that connect private-sector performance with public-good outcomes. The countdown has begun to MCA North Carolina 2026, where she plans to showcase a modern pageant model: poised, purpose-driven, and pipeline-oriented.
Fast facts
- Roles: Real estate broker & investor; property management executive; international speaker; mentor
- Companies: East Coast Property Management Services & Consulting; East Coast Residential Estates, LLC
- Impact platforms: Women Will Win Global; Rise Reign Lead (52-week framework & summits); Rise Reign Lead Media Network
- Honors: Lifetime Achievement Presidential Award; Honorary Doctorate (Humanitarian Leadership & Business Excellence)
- Civic leadership: President, Ms. Corporate America North Carolina (Pageant launches 2026)
Why her story matters now
In a moment when housing affordability, small-business viability, and women’s economic mobility are the defining challenges of American life, Dr. Shavonna Herron-Johnson offers a working model: build systems, build people, and let both rise together. From boardrooms to Super Bowl week, she is proof that purpose can be operationalized—and that legacies are made of repeatable wins.
