Forbes and Sportico estimate that the Cowboys brand is worth between $6.5 billion and $7 billion. Much of that value can be seen from Cowboys evp and chief brand officer Charlotte Jones Anderson’s window: the organization’s worldwide headquarters at The Star, the 91-acre, $1.5 billion mixed-use complex built by the team in Frisco, Texas, in 2016.The headquarters of Dr. Pepper Keurig sits right across the practice fields. The Twelve Cowboys Way luxury condo complex is a few blocks down the street. Source link
