The Hottest Events in San Francisco

Super Bowl LX is officially bringing the Big Game back to the Bay Area for one of the most electric, culture-packed weeks of the year. On Sunday, February 8, 2026, football’s biggest stage takes over Levi’s Stadium, home of the San Francisco 49ers, marking the venue’s return to the spotlight exactly ten years after hosting Super Bowl 50. While Northern California last welcomed the championship game in 2016, Super Bowl LX signals a fresh era, blending legacy football moments with the unmistakable pulse of Silicon Valley innovation, Bay Area creativity, and celebrity-driven spectacle that extends far beyond kickoff.

From Moscone Center transforming into a flag-football arena for Pro Bowl Games festivities to headline-grabbing concerts, red carpets, and ultra-exclusive parties, Super Bowl week has evolved into a full-scale entertainment takeover. NBC and Peacock will deliver the action to screens worldwide, while the Apple Music Halftime Show, headlined by global superstar Bad Bunny, promises a cultural moment as big as the game itself. Off the field, the Bay Area will be buzzing with athletes, A-list celebrities, power players, and brands activating at every turn, making Super Bowl LX one of the most immersive Big Game weeks to date.

Credit: Madison Brodsky

This year’s guide is curated with insider access and firsthand experience. Entertainment and sports reporter Madison Brodsky, now in her sixth year covering the Super Bowl, will be boots on the ground all week, tracking the must-attend events, buzziest rooms, and unforgettable moments as they unfold. Brodsky also teamed up with Chris Gialanella, publisher of LA Magazine, for the ultimate Super Bowl road trip from Los Angeles to Santa Clara, offering Angelenos a savvy alternative to soaring airfare while turning the journey itself into part of the experience.

Whether you’re chasing VIP access, philanthropic power brunches, star-studded concerts, or pregame tailgates where NFL legends roam freely, Super Bowl LX week is about more than football, it’s about being in the room where sports, entertainment, and culture collide. 

Below, find LA Magazine’s definitive guide to the biggest Super Bowl parties and events happening around the Bay Area, complete with ticket info and insider details to help you plan your ultimate Big Game weekend.

7th Annual Sports Power Brunch: Celebrating the Most Powerful Women in Sports

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The 7th Annual Sports Power Brunch will celebrate the most powerful women in sports under the theme Power Shift: Women’s Economic Impact on Sports. Hosted by ESPN’s Elle Duncan with the Purple Carpet led by Monica McNutt, the event will honor trailblazing leaders including Maria Taylor, Marissa Solis, Becky Hammon, Kim Ng, Harpreet Basran, and Amanda Chin for their excellence and impact across media, leadership, and innovation. Created by LaTonya Story, Founder of The Sports Power Brunch and CEO of LPS Consulting PR, the day will feature dynamic panel discussions, brand activations, and high-level networking, with major partners including ESPN Films, Porsche Cars North America, Prime Video, the NFL, Delta Air Lines, and Fanatics, and partial proceeds benefiting the Sterling Legacy Fund.

The Toyota Glow-Up Classic 

Ahead of Super Bowl LX, Toyota, the Official Automotive Partner of the NFL, will light up the Bay Area with the Toyota Glow-Up Classic—a glow-in-the-dark NFL FLAG exhibition game celebrating the future of football. Hosted on the same field as the NFL Pro Bowl, the visually stunning event brings together two dozen elite female youth flag players alongside NFL stars and Team Toyota ambassadors, including Eli Manning, Kylie Kelce, Brock Purdy, Jordan Love, Puka Nacua, and more. Featuring neon jerseys, glowing flags, and a luminous football, the game is both a one-of-a-kind spectacle and a powerful legacy moment, as each youth athlete receives a grant and Toyota commits to installing permanent lights at a Bay Area field in partnership with the NFL and the San Francisco 49ers Foundation—ensuring the impact shines long after the final whistle.

Crane Club x Boardroom Big Game Hospitality House

Crane Club and Boardroom partner to present an invite-only hospitality house during football’s biggest weekend. Designed as a refined home base away from the crowds, the space brings together world-class hospitality, premium food and drink, curated VIP access, and exclusive live programming.

Open throughout the weekend, the experience will be always-on—from morning hospitality and breakfast gatherings to cocktail hours and evening programming—creating a seamless destination for guests to connect, recharge, and entertain. Boardroom and Tao Group will curate live programming throughout the weekend, including fireside chats and intimate conversations with athletes, cultural leaders, and select brand partners, while of the moment New York-based culinary hotspot and members’ lounge – Crane Club delivers elevated dining, cocktails, and white-glove service for an A-list audience. Access will be available to existing Crane Club and Boardroom members through select brand and access partnerships or limited guest passes.

SPORTS ILLUSTRATED INVITATIONAL 

Returning in style for Big Game Weekend and produced by Authentic Live, the Sports Illustrated Invitational unites the worlds of sports, entertainment, and culture for one of the weekend’s most anticipated celebrity golf events, bringing 36 teams of four to compete across 18 holes at TPC Harding Park for bragging rights and the 2026 SI Invitational Cup against the stunning backdrop of San Francisco.

Osprey’s Power Play & Purpose

An invitation-only Super Bowl morning experience on February 5, spotlighting influential women shaping the future of football, media, and culture in an elevated setting in the heart of San Francisco. Set against the energy of Super Bowl week, the event blends thoughtful conversation, curated networking, and celebratory moments over mimosas, live music, and experiences. Featuring leading voices from across the football ecosystem, from executives and athletes to creatives and innovators, the morning unfolds like a modern playbook, offering insight, connection, and inspiration. The event will be co-hosted by sports reporters Madison Brodsky and Bonnie Jill. 

SPORTS ILLUSTRATED AND TIGHT END UNIVERSITY’S “TIGHT ENDS & FRIENDS” PRESENTED BY CASH APP AND VISA

Sports Illustrated and Tight End University (TEU), founded by George Kittle, Travis Kelce, and Greg Olsen, are teaming up to kick off Big Game Weekend in San Francisco with Tight Ends & Friends, a high-energy, community-driven celebration presented by Cash App and VISA on Thursday, February 5, 2026 at Public Works, with doors opening at 9:00 p.m., plus performances by Loud Luxury and Frank Walker. Produced by Rubicon Talent and Authentic Live. 

Babes in Toyland 4th Annual Playmakers Party

Men’s lifestyle magazine FHM and ‘Babes in Toyland’ join forces during Super Bowl week in San Francisco to present their 5th Annual ‘Playmaker’s Party’ Red Carpet charity event at Barbarossa Lounge. ‘Playmaker’s Party’ has become the marquee event on Thursday night of Super Bowl week —where sports, nightlife, and influence collide. The event benefits Hounds & Heroes – a 501(c)3 national nonprofit organization founded in 2011 by former 49ers Bonnie-Jill Laflin.  Babes in Toyland is your Instagram feed that comes to life at a charity event with over 150 models and top influencers hosting the event to use social media for a positive cause. 

The One Party by Uber 

• Tickets for the public: SF-based Uber One members should look out for an invitation next week to claim a ticket to attend.

The One Party by Uber will kick off Super Bowl weekend on Friday, February 6 in Uber’s hometown of San Francisco. Returning for the fourth year, the Uber One members-only event will feature a performance by GRAMMY nominated artist, Olivia Dean, along with a special guest, Shaboozey.

EA SPORTS Presents Madden Bowl

EA SPORTS Presents Madden Bowl will headline Super Bowl LX week in San Francisco on Friday, February 6 at Chase Center, delivering a high-energy blend of football, music, and culture. The event will feature performances from Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock, and Bay Area favorite LaRussell. Jameis Winston and Kay Adams will host the EA SPORTS Presents Madden Bowl “Blue Carpet” show and Twitch streamer Sketch will host a Madden NFL 26 one-play showdown live stream. The I AM ATHLETE podcast will provide additional on-site coverage, bringing fans closer to the action. Visa serves as the presenting partner, offering select Visa Infinite cardholders perks like Fast Pass Lane access, premium seating, a Visa Fan Lounge with food, beverages, activations, and exclusive merch. Anchoring EA SPORTS’ biggest Super Bowl presence to date, Madden Bowl sits alongside events like the official Media Welcome Party, Madden NFL Super Bowl Prediction, live esports featuring top Madden NFL 26 players, and content across Opening Night, NFL Honors, and NFL Media Center, giving fans multiple ways to experience Super Bowl LX.

Shaq’s Fun House

The unofficial kickoff to Big Game Weekend, created and produced by Medium Rare & Authentic Live, where music festival meets carnival meets circus, Shaq’s Fun House Presented by Credit One Bank is the most fun event outside the Big Game. Hosted by Shaquille O’Neal, this wallet friendly, all inclusive, fan-favorite returns for its 8th year and draws thousands of fans, athletes, and A-list celebrities.

Taste of the NFL 2026 Presented by PepsiCo and benefitting GENYOUth

The premier culinary and philanthropic official event of Super Bowl LX weekend — returns to the Bay Area with an unforgettable celebration of food, football and purpose. This NFL-sanctioned experience brings together renowned chefs, NFL legends, and tastemakers for an afternoon of exquisite cuisine, world-class wines and spirits, exciting entertainment, and unique fan interactions — all to benefit GENYOUth’s mission to end student hunger and food insecurity. Hosted by acclaimed chefs including Andrew Zimmern, Carla Hall, Mark Bucher, Lasheeda Perry, and Sayat Ozyilmaz and Laura Ozyilmaz, and featuring chef Cat Cora, current and former NFL players, VIP guests, and surprise attendees. Additionally, a powerhouse roster of more than 30 acclaimed  chefs including Tyler Florence, as well as local chefs whose artistry has defined Bay Area dining, will be onsite serving up culinary delights. 

2026 Maxim Big Game Party: Bay Lights & Football Nights

• Guests can enjoy an exclusive experience by securing table hospitality packages and limited VIP Tickets: HERE

The Maxim Big Game Party 2026: Bay Lights & Football Nights will take place at The Midway San Francisco on Saturday, February 7, 2026. Produced by unKommon events, this year’s party will feature performances from world-renowned DJ HUGEL, Loud Luxury and unKommon, alongside more talent to be announced. The evening will combine electrifying talent, top-tier entertainment, and a vibrant atmosphere. Revelers can expect an elevated aesthetic, premium food and drinks, and plenty of opportunities to celebrate their favorite team all on the eve of the Big Game.

Sports Illustrated The Party

Sports Illustrated is bringing back SI The Party Presented by DraftKings for its 6th year, created and produced by Medium Rare & Authentic Live, the can’t-miss event where league owners, athletes, and A-list celebrities come to celebrate on the eve of the Big Game. Set inside San Francisco’s iconic Cow Palace Arena on Saturday, February 7, 2026, the night will deliver wall-to-wall energy with live performances by The Chainsmokers and Ludacris, plus sets from DJ IRIE, Xandra, and more. Past attendees include Patrick Mahomes, Leonardo DiCaprio, Kim Kardashian, Jeff Bezos, Justin and Hailey Bieber, Kevin Hart, Shaquille O’Neal, Alex Rodriguez, and more.

Guy Fieri’s Flavortown Tailgate

The Mayor of Flavortown is landing in San Francisco for Big Game Weekend 2026 as Guy Fieri returns to host the fourth annual Guy’s Flavortown Tailgate Presented by SpotOn on Sunday, February 8, turning the iconic Cow Palace into a free, family-friendly pre-game takeover for more than 10,000 fans, complete with the “Built in the Bay” culinary showcase spotlighting local restaurants and bars. Created and produced by Medium Rare & past guests have included Eli Manning, Gordon Ramsay, G-Eazy, Kane Brown, and Chad Johnson, and this year 2,000 military members and veterans will receive guaranteed access through Carnival Cruise Lines, with guaranteed access also extended to local food service workers courtesy of SpotOn.

2026 Players Tailgate

Bullseye Event Group’s exclusive Players Tailgate before the Super Bowl is the best pre-game experience, where over 50 active NFL players, celebrities and guests eat, drink and are entertained before the big game. Described as a culinary experience in itself, The Players Tailgate features live performances by DJ Irie, open premium bars and all-you-can-eat dining with gourmet dishes prepared by Celebrity Chefs.

• Women Raise The Game Champions returns for its third year with an exclusive, invitation-only Super Bowl LX celebration honoring the women, creators, and athletes redefining football culture and shaping the future of sports. Set against the backdrop of Super Bowl week, the rooftop event will bring together leaders across sports, media, beauty, fashion, wellness, and entertainment for an evening of cocktails, hors d’oeuvres, and entertainment—spotlighting the growing influence of women in the NFL ecosystem. This year’s event will honor NFL Global Ambassador and 2X World Games Champion Diana Flores (Captain & Quarterback for Mexico’s national flag football team) with the Woman of the Year Award. 
• SiriusXM and Pandora Present Noah Kahan
• GRAMMY-nominated superstar Noah Kahan will kick off football’s biggest weekend with an exclusive concert for SiriusXM and Pandora on Thursday, February 5 at The Warfield in San Francisco. The special performance will feature songs from his breakout album Stick Season—including the 4x Platinum hit “Stick Season,” “Dial Drunk,” and other fan favorites—along with new music from his highly-anticipated forthcoming album. Fans can enter for a chance to win a pair of tickets to the show – click here for full details. If you do not live in the San Francisco area, you can also enter for your chance to win a VIP trip to the concert – click herefor full details. The performance will air in its entirety on SiriusXM’s Alt Nation (ch. 36) on Saturday, February 7 at 8pm ET.
• For MAXIM: this event will now feature HUGEL, Larry June, Loud Luxury, Plastik Funk, and DJ UnKommon 
• For Sports Power Brunch: We realized that Elle Duncan is no longer with ESPN, as our original press release noted. Since the initial announcement, she has moved to Netflix as a sports broadcaster.
• Don’t Look Down: The Warm-Up Party is a one-night-only immersive pop-up event kicking off Super Bowl week in the Bay Area on February 4, 2026 offering an exclusive first look at Dante’s Inferno, the forthcoming supper club and nightlife destination opening in Mid-Market in Fall 2026. Guests will descend into the Second Circle of Hell Lust for a sensory-driven experience blending elevated nightlife, Jamaican-inspired cuisine, devilishly crafted cocktails, and live music, including a headline performance by DJ Pee .Wee (Anderson .Paak), DJ sets from Noodles and Esentrik, and new performances by Bay Area R&B artist Karri and Andre Power. The intimate evening features a complimentary open bar from 8:00–10:00 PM, a transformed sultry venue, a raffle with two Super Bowl tickets as the grand prize, and a themed dress code of reds, golds, and blacks, with all ticket proceeds benefiting the 49ers Foundation and those affected by Hurricane Melissa.
• Starter x NFL Shop Super Bowl LX Pop-Up
• Iconic sportswear brand Starter is taking over Union Square for Super Bowl LX with a four-day retail and cultural pop-up in collaboration with the NFL, transforming 217 Powell Street into an immersive fan destination from February 4-7. The Starter x NFL Shop will feature exclusive Super Bowl LX collections inspired by San Francisco, limited-edition collaborations with brands like Avirex, and hands-on activations including the “Starter Lab,” where fans can design custom one-of-one jackets, plus live podcast tapings through Starter Live with guests like Jim Weiss, Pacman Jones, and T.J. Ward. The week also includes an invite-only VIP party with Starpower and a major presence at the NFL Experience at Moscone Center, making it a must-stop hub for athletes, creators, and fans looking to shop, customize, and celebrate football culture in style.
• Off the Rocks by Ghost Pepper
• Ghost Pepper shakes up Super Bowl week with Off the Rocks, a first-of-its-kind, high-energy, zero-proof celebration landing in San Francisco on Friday, February 6. Designed as an alcohol-free alternative to the city’s late-night party circuit, the immersive experience blends music, culture, and wellness with celebrity DJ sets, a live performance by 6LACK, craft zero-proof cocktails paired with elevated bites, interactive brand activations, luxury gifting, reset lounges, immersive tech, and plenty of photo-worthy moments delivering all the buzz of game week without the hangover.
• 39th Annual Leigh Steinberg Super Bowl Party
• Saturday, February 7 | 12:00 PM – 6:00 PM
• The 39th Annual Leigh Steinberg Super Bowl Party. One of Super Bowl weekend’s most prestigious and impactful events, bringing together top athletes, celebrities, entertainment executives, and business leaders for an afternoon celebrating sports, philanthropy, and achievement. This year’s humanitarian honorees include Steve Young and Ray Lewis, with additional recipients to be announced. The event will feature a red carpet, the Steinberg DeNicola Humanitarian Awards, a Health Innovation Panel and Brain Health Summit, and activations including a sober speakeasy, Longevity Lounge with interactive health exhibits, silent auction, and networking areas. The event is invite-only.
• BÉIS Bowl Weekend 
• BÉIS is taking over San Francisco for Super Bowl weekend with two full days of game-day energy, interactive moments, and an all-star lineup of bags.

  We’ll be posted up at San Francisco Brewing Co in Ghirardelli Square, bringing the BÉIS vibe to one of the city’s most iconic locations. The space will transform into a hub for food, drinks, games, shopping, and plenty of moments worth capturing.

  Guests can explore an assortment of BÉIS bags and custom Super Bowl merch, play competitive games (including relay races and testing your sports knowledge), and keep an eye out for giveaways throughout the weekend—think charms, fun extras, and a few surprises along the way. Winners of select games will score epic prizes, including BÉIS bags and luggage.

  On Sunday, it’s officially game time. BÉIS Bowl Sunday brings a full watch-party setup with Super Bowl trivia, BÉIS Bingo, and big-game energy all day long. Trivia and bingo will run before the game, with prizes awarded along the way.

  Free and open to the public. First-come, first-served for trivia and games.

• EVENT DETAILS
  Location
  San Francisco Brewing Co
  3150 Polk St
  San Francisco, CA 94109
  Ghirardelli Square
• Super Bowl LX VIP event: ‘H.wood Homecoming Presented by DraftKings’ (INVITE ONLY)

  The luxury LA-based hospitality visionaries behind The h.wood Group are back to host their annual, highly anticipated Super Bowl event for 2026 in partnership with DraftKings — the ‘h.wood Homecoming’. At this invite-only affair, 50 Cent, Kaytranada, DJ Pee .Wee and more are set to kick off Super Bowl LX weekend in epic glamorous style.

• Odell Beckham Jr Presents FRI&NDS
• Deemed one of last year’s most exclusive weekend soirées, FRI&NDS, the invite-only cultural event series curated by Odell Beckham Jr., is heading to San Francisco this Saturday with a special headlining performance by Gunna. Pronounced “And Friends,” the series is rooted in community, arts, and culture, created to spotlight and empower underrepresented creatives through immersive experiences staged alongside the world’s biggest sports and entertainment moments. The concept debuted in New Orleans during Super Bowl weekend with a street-shutting celebration featuring a 100-person marching band, surprise sets from Chance the Rapper, Shaboozey, and The Soul Rebels, and a powerful community art showcase, setting the tone for what would become a global movement. Since then, FRI&NDS has traveled to Monaco during the F1 Grand Prix, São Paulo, New York Fashion Week, and Miami Art Basel, blending high-energy performances, curated art exhibitions, and A-list guest lists into culture-forward gatherings that feel both exclusive and intentional. As the platform evolves, Beckham continues to collaborate with local legends and emerging voices alike, transforming iconic weekends into meaningful opportunities for connection, creativity, and celebration.