Athlete Spotlight
The NFL Hands Off Its Football to the World in Super Bowl Ad
To help its sport grow meaningfully beyond the United States, the NFL, creative partners 72andSunny and players including Justin Jefferson and Saquon Barkley are handing off American football to the world in their latest Super Bowl ad.
The National Football League and 72andSunny have spent their yearslong partnership expanding the league’s reach and influence by embracing two ideas: A “helmets off” strategy that allowed a more personal marketing relationship between players and fans and the notion that “football is for everyone.” If Super Bowl viewers wanted to know who “everyone” was, they simply had to see who was running with the football.
