Winning On and Off the Field With Kansas City Chiefs CMO Lara Krug

[00:18:45] TikTok Triumph: Engaging Fans Through Authenticity — The Kansas City Chiefs are the NFL’s top team on TikTok, thanks to their mix of game highlights and behind-the-scenes content like locker room banter and mini-mic interviews. These unscripted moments give fans an inside look at the team’s personality. Complementing this with their long-form YouTube series, The Franchise, the Chiefs balance quick-hit trends with deeper storytelling, turning casual viewers into lifelong fans.

[00:25:10] Elevating the Chiefs Brand Through Player Collaboration — Lara emphasizes the power of aligning player goals with the team’s identity. Collaborations like Travis Kelce’s True Colors clothing line for playoff merch and Trent McDuffie’s work with Ronald McDonald House showcase how the Chiefs amplify personal passions. These authentic partnerships benefit everyone—players, fans, and the team—while strengthening Chiefs Kingdom’s unique brand.